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The Startup Business Guide Content List

When we promise ’50 First Steps’ we mean business. Here are the Chapter Headings for all 50 Chapters so you can see exactly how valuable your investment in our Guide is.

Chapter No.TitlePage Number
Chapter ILike Swimming (and Sex)Page 1
Chapter IIMindsetPage 4
Chapter IIIEmotions of a Start-UpPage 9
Chapter IVDon’t Copy the Wrong HomeworkPage 13
Chapter VTop 3 PrioritiesPage 18
Chapter VITarget MarketPage 23
Chapter VIIValue PropositionPage 26
Chapter VIIIValidating IdeasPage 30
Chapter IXStructuresPage 36
Chapter XBrand and NamePage 40
Chapter XIStart-up Digital FootprintPage 49
Chapter XIIProductPage 56
Chapter XIIIPricingPage 59
Chapter XIVBusiness ModelPage 62
Chapter XVBreak Even FormulaPage 69
Chapter XVIPNR Colors: Roles ‘n’ Responsibilities for Rest ‘n’ Recuperation Page 75
Chapter XVIIWork FlowsPage 80
Chapter XVIIIKey Relationships 1 of 3- AccountantPage 85
Chapter XVIXKey Relationship 2 of 3- MentorPage 89
Chapter XXContext V/S ContentPage 93
Chapter XXILayers of ContextPage 98
Chapter XXIICommercial VisionPage 105
CHAPTER XXIIICultural VisionPage 110
CHAPTER XXIVRisk ProfilePage 114
CHAPTER XXV4 Critical Partnership Questions – StrategicPage 118
Chapter XXVI4 Critical Partnership Questions – OperationalPage 127
CHAPTER XXVIIKey Financial MetricsPage 133
CHAPTER XXVIII Personal V/S Business FinancesPage 137
CHAPTER XXIXMaking Investment DecisionsPage 142
CHAPTER XXXCash FlowPage 150
CHAPTER XXXIDebtors (and Creditors)Page 161
CHAPTER XXXIIAsk: Do I Need Funding?Page 167
CHAPTER XXXIIIPivotsPage 173
CHAPTER XXXIVTeamPage 177
CHAPTER XXXVHiring Your First Team MemberPage 183
CHAPTER XXXVIGrowth / Capacity Page 190
CHAPTER XXXVIICustomer JourneyPage 197
CHAPTER XXXVIIIMarketing StructurePage 202
CHAPTER XXXIXBullseye FrameworkPage 207
CHAPTER XLSales Hourglass Page 213
CHAPTER XLISales MeetingPage 219
CHAPTER XLIICritical Numbers: SalesPage 226
CHAPTER XLIIIReferrals from Client ProgramPage 231
CHAPTER XLIVClient Service ProgramPage 237
CHAPTER XLVTestimonials / Case StudiesPage 241
CHAPTER XLIVISkill DevelopmentPage 246
CHAPTER XLVIIPremisesPage 252
CHAPTER XLVIIILeveraging TechnologyPage 258
CHAPTER XLIXSuppliersPage 262
CHAPTER LOne More Piece of InformationPage 266