The Startup Business Guide Content List
When we promise ’50 First Steps’ we mean business. Here are the Chapter Headings for all 50 Chapters so you can see exactly how valuable your investment in our Guide is.
Chapter No. | Title | Page Number |
---|---|---|
Chapter I | Like Swimming (and Sex) | Page 1 |
Chapter II | Mindset | Page 4 |
Chapter III | Emotions of a Start-Up | Page 9 |
Chapter IV | Don’t Copy the Wrong Homework | Page 13 |
Chapter V | Top 3 Priorities | Page 18 |
Chapter VI | Target Market | Page 23 |
Chapter VII | Value Proposition | Page 26 |
Chapter VIII | Validating Ideas | Page 30 |
Chapter IX | Structures | Page 36 |
Chapter X | Brand and Name | Page 40 |
Chapter XI | Start-up Digital Footprint | Page 49 |
Chapter XII | Product | Page 56 |
Chapter XIII | Pricing | Page 59 |
Chapter XIV | Business Model | Page 62 |
Chapter XV | Break Even Formula | Page 69 |
Chapter XVI | PNR Colors: Roles ‘n’ Responsibilities for Rest ‘n’ Recuperation | Page 75 |
Chapter XVII | Work Flows | Page 80 |
Chapter XVIII | Key Relationships 1 of 3- Accountant | Page 85 |
Chapter XVIX | Key Relationship 2 of 3- Mentor | Page 89 |
Chapter XX | Context V/S Content | Page 93 |
Chapter XXI | Layers of Context | Page 98 |
Chapter XXII | Commercial Vision | Page 105 |
CHAPTER XXIII | Cultural Vision | Page 110 |
CHAPTER XXIV | Risk Profile | Page 114 |
CHAPTER XXV | 4 Critical Partnership Questions – Strategic | Page 118 |
Chapter XXVI | 4 Critical Partnership Questions – Operational | Page 127 |
CHAPTER XXVII | Key Financial Metrics | Page 133 |
CHAPTER XXVIII | Personal V/S Business Finances | Page 137 |
CHAPTER XXIX | Making Investment Decisions | Page 142 |
CHAPTER XXX | Cash Flow | Page 150 |
CHAPTER XXXI | Debtors (and Creditors) | Page 161 |
CHAPTER XXXII | Ask: Do I Need Funding? | Page 167 |
CHAPTER XXXIII | Pivots | Page 173 |
CHAPTER XXXIV | Team | Page 177 |
CHAPTER XXXV | Hiring Your First Team Member | Page 183 |
CHAPTER XXXVI | Growth / Capacity | Page 190 |
CHAPTER XXXVII | Customer Journey | Page 197 |
CHAPTER XXXVIII | Marketing Structure | Page 202 |
CHAPTER XXXIX | Bullseye Framework | Page 207 |
CHAPTER XL | Sales Hourglass | Page 213 |
CHAPTER XLI | Sales Meeting | Page 219 |
CHAPTER XLII | Critical Numbers: Sales | Page 226 |
CHAPTER XLIII | Referrals from Client Program | Page 231 |
CHAPTER XLIV | Client Service Program | Page 237 |
CHAPTER XLV | Testimonials / Case Studies | Page 241 |
CHAPTER XLIVI | Skill Development | Page 246 |
CHAPTER XLVII | Premises | Page 252 |
CHAPTER XLVIII | Leveraging Technology | Page 258 |
CHAPTER XLIX | Suppliers | Page 262 |
CHAPTER L | One More Piece of Information | Page 266 |