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Starting a new business is an exhausting and potentially expensive process (in time, as well as money). So how do you make sure you have the right new business idea? How do you test your business idea?

In this short video, The Start-up Business Guide co-author Jacob Aldridge explains the simple process he recommends to every start-up business founder.

Not every idea is a good one. And if you follow this process, even the best ideas will be improved by feedback from your target market.

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