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The question we receive more than any other is “What do I need to do first to start my business?”

The biggest thing you need to do is to start making money. In this short video, co-author Jacob Aldridge explains the 4 parts of the Formula for More Revenue.

Many new business owners focus on Part #3 – converting opportunities to clients or customers. And while that’s important (our book includes multiple chapters on that very step), it’s only one part of the equation.

You can be exceptional at closing sales, and still fail in business if you don’t have enough activity, the right nurturing program, and a plan for how to increase the lifetime value of every customer you win.


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